MIAMI–(BUSINESS WIRE)–Perry Ellis International, Inc. (“PEI”), as owner of the Ben Hogan® brand, acknowledges the closure of the Ben Hogan Golf Equipment Company (“Licensee”) – the entity which licensed the Ben Hogan® brand for golf clubs and accessories. Due to economic challenges and the impact of the pandemic, the Licensee did not have the resources to support their equipment production. Although PEI, in conjunction with the Licensee, engaged in attempts to find alternative sources of capital to fund the business, those efforts were ultimately unsuccessful.
“We are grateful for our partnership with the Ben Hogan Golf Equipment Company, which had a premier reputation known for producing performance, quality and technologically advanced golf clubs and accessories,” stated George Feldenkreis, Chairman and Founder of PEI. “We kindly request your patience, as we seek a new licensee for this golf equipment product category. We are already exploring options for a new club-manufacturing partner while exploring the current market for future opportunities. I would also like to assure you that this decision has no impact on existing apparel products or other golf brands produced by Perry Ellis International or our other licensees.”
“We believe in the Ben Hogan® brand, and with sound conviction we will conduct business as usual,” said Oscar Feldenkreis CEO and President of PEI. “The balance of the Ben Hogan® business in apparel continues to grow in consumer appeal while flourishing and remaining one of the most successful and recognizable brands within our golf portfolio and retail distribution. This is in tribute to one of the world’s most legendary professional golfers known both for his iconic impact on the sport, as well as being such an inspirational talent – Ben Hogan, The Hawk.”
We will endeavor to assist with customer inquiries regarding this announcement.
About Perry Ellis International
Perry Ellis International, Inc. is a leading designer, distributor, and licensor of a broad line of high quality men’s and women’s apparel, accessories, and fragrances. The company’s collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses, and men’s and women’s swimwear is available through all major levels of retail distribution. The company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands, including: Perry Ellis®, An Original Penguin by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane® , Grand Slam®, John Henry®, Manhattan®, Axist® and Farah®. The company enhances its roster of brands by licensing trademarks from third parties, including: Nike® for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel. Additional information: www.pery.com