Phoenix Group collaborates with TCS COIN and FinTech Scotland to drive forward innovation in customer engagement and financial well-being

Phoenix Group, the UK’s largest long term savings and retirement business, has launched a new Innovation Forum that will look to use the latest FinTech innovation to build greater engagement and support the well-being of its customers, driving forward greater financial inclusion.

In collaboration with TCS ‘Co-Innovation Network (TCS COIN ™) innovation ecosystem and FinTech Scotland, the Phoenix Innovation Forum will invite FinTech enterprises and entrepreneurs to explore partnership opportunities that will introduce innovative thinking and new ways of working. Phoenix will be looking to work with FinTech firms who share a passion for improving financial wellbeing, with a focus on making a genuine positive impact on customers’ lives on their journey to and through retirement.

Phoenix Group’s purpose is to “help people secure a life of possibilities” and as part of this, it is committed to building greater financial literacy and inclusion. Phoenix looks to engage with its customers throughout the different stages of their lives, providing the right products and support, at the right time, to help them make the right choices.

The Phoenix Innovation Forum will give FinTech enterprises and entrepreneurs the opportunity to design, refine and present innovative solutions to senior leaders across the Phoenix Group. The initial focus will be on two key engagement themes:

  • Curiosity – Using creative tools and interactions to spark increased levels of curiosity about saving and financial planning, which can help to nurture greater learning, especially in the area of ​​planning for retirement.
  • Gamification – Using ‘gamification’ tools and rewards which are interactive to encourage greater engagement in digital channels, by creating an immersive approach and demonstrating to customers the value of saving and investing for the future.
Phoenix’s Managing Director – Pensions and Savings, Colin Williams, said:

“This is a great opportunity for Phoenix to connect key decision makers within our organization with innovative enterprises. We are looking to fuel creativity and come up with new solutions which really support our customers and build greater commitment and financial inclusion which is important to our Group’s social purpose and part of our long term sustainability strategy. We are looking to deliver forward-thinking propositions and to be at the forefront in developing innovative solutions, working in collaboration with TCS COIN and the FinTech Scotland community. ”

Nicola Anderson, Chief Executive of FinTech Scotland commented:

“We are delighted to support the Phoenix Innovation Forum which is a further example of the valuable role FinTech innovation can play in improving customers’ financial engagement and well-being. Phoenix’s commitment to innovation to support its large customer base and its partnership approach will attract significant interest from FinTech entrepreneurs who share their ambition of helping customers more effectively engage with savings and investments. ”

Vivekanand Ramgopal, Global Head – TCS BFSI Products and Platforms, commented:

“Enterprises are looking to form collaborative, purpose-driven ecosystems to launch innovative new offerings that deepen customer relationships and drive growth. To succeed, they need an extensible, open API-based, future-ready digital core like the TCS platform that powers Phoenix Group’s operations. That agile digital foundation is now enabling our two organizations to co-innovate around client analytics and customer experiences at our Innovation Lab in Edinburgh. We are delighted to expand this partnership with the Innovation Forum, and bring in partners from our extended innovation ecosystem, the TCS COIN, to innovate at scale and at speed. ”

The initiative will provide the opportunity for FinTech innovators to develop a potential formal partnership with Phoenix Group to build solutions which will not only benefit Phoenix’s customers, but will contribute to innovation for wider society. FinTech firms looking to be part of the Phoenix Innovation Forum will be able to register their interest in participating via a dedicated page on FinTech Scotland’s website.


Andrew Liddle
PR and Public Affairs Manager, Phoenix Group
[email protected]
07891 256 749

Tim Naylor
Senior Account Executive, Lansons
[email protected]
07983 612 919

Notes to Editors
About Phoenix Group

We are proud to be the UK’s largest long-term savings and retirement business. With approximately £ 310 billion of assets under administration, we offer our 13 million customers a wide range of products across our market-leading pensions, savings and life insurance brands. By providing our customers with the right guidance and products at the right time, we support them to make the right choices on their journey to and through retirement. A member of the FTSE 100, we’re a sustainably growing business united by a common purpose – to help people secure a life of possibilities.

Linkedin: PhoenixGroup-UK

Twitter: @PhoenixGroupUK

About TCS COIN ™

TCS COIN ™ is an open and extensive innovation ecosystem of innovators, academics, technocrats, and venture capitalists, who co-create, fund, and develop unique ideas through the Co-Innovation Network (COIN.). TCS COIN ™ brings together industry leaders, analysts, scholars, and start-ups to conceptualize breakthrough solutions. This enables the creation of new revenue streams and accelerates go-to-market initiatives to help clients in their digital transformation journeys. Combining insights from stakeholders with primary and secondary research, TCS COIN ™ can reshape the technology landscape and scientifically forecast trends that could be at the helm of the next wave of disruption.

About FinTech Scotland

FinTech Scotland is an independent not for profit body jointly established by the financial services sector, universities and Scottish Government / Scottish Enterprise to ensure that Scotland seizes the FinTech opportunities and achieves positive economic and social outcomes by encouraging financial innovation, collaboration and inclusion as part of the country’s broader digital economy objectives.

The organization acts as a strategic enabler and cluster management body focused on leveraging the potential economic (ie productivity, innovation, business creation, employment) and social (ie financial inclusion, well-being and accessibility) benefits arising from becoming a leading global center focused on Fintech innovation.

FinTech Scotland’s objectives are to develop an innovative community of FinTech firms, generate impactful collaborations between firms of all sizes and foster an inclusive cluster which is globally recognized and connected.

In January 2020, FinTech Scotland was formally recognized for the development of the Fintech cluster in Scotland and accredited with the bronze label for Cluster Management Excellence by the European Secretariat for Cluster Analysis.

FinTech Scotland was initially founded in January 2018 as a joint initiative by Lloyds Banking Group, HSBC, University of Edinburgh, Scottish Government and Scottish Enterprise. The organization is now supported by a broad range of global financial services, technology and professional services firms as well as the University of Edinburgh and the University of Strathclyde, the Financial Conduct Authority, the Scottish Government and the Scottish Enterprise.

Twitter: @FinTechScotland

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