KP Snacks reformulates Popchips range to be non-HFSS

Appearing in stores as part of a phased roll-out, the entire Popchips range, which includes the classic favorites Sea Salt, Sea Salt & Vinegar,

Barbeque and Sour Cream & Onion, has been reformulated ahead of legislation being introduced in October.

The new non-HFSS Popchips portfolio will be free from restrictions on location, helping to drive sales for retailers. The phased roll-out of the range follows KP Snacks announcing its HFSS strategy earlier this year.

The Popchips portfolio joins the growing number of non-HFSS KP Snacks products including Tyrrells Lightly Sea Salted and the Hula Hoops Puft Range.

Product cases of non-HFSS popchips, alongside all non-HFSS KP Snacks products, will be stamped with an improved non-HFSS flash. The stamp features clear messaging which reads, ‘This non-HFSS product can be merchandised anywhere in store’, making it easier for retailers to arrange and replenish non-HFSS stock.

Matt Collins, trading director at KP Snacks, said: “Popchips is a leading brand in the healthier snacking segment and its non-HFSS reformulation across the range cements this position.

“At KP Snacks, reformulation plays a key part of our comprehensive HFSS strategy and we are proud to be supporting retailers in this way as they adjust to upcoming legislation. By the time HFSS laws take effect, over 100 of our SKUs will be non-HFSS”