In 2011, Sean Duffy and Adrian James were sitting in San Francisco’s Dolores Park debating what to call some workers at the company they founded, Omada Health.
Omada, which launched that year, provides virtual treatment for chronic conditions. The company addresses the conditions through a team of employees – some traditional clinicians and others meant to give encouragement to patients as they manage the day-to-day of hypertension, prediabetes, and other conditions. This second group was crucial, they thought. The founders ended up asking patients what title to use.