Frula Beauty: The new woman-owned, NZ-made, clean, luxury skincare brand you can find at the supermarket

We all know ‘beauty is pain’, but we often don’t talk about the pain it inflicts on our wallets. Keeping up with the endless slew of trending lotions, potions and elixirs can pack an almighty punch on the bank balance, with many of the ‘must-have’ products of the moment coming with a hefty price tag.

Price and performance aren’t always synonymous, however; For example, I’m partial to my $25 Maybelline FitMe Foundation, which provides buildable coverage with a dewy finish to rival many high-end options. I’ll also often reach for my trusty $5 liquid liner by Essence over my $45 Benefit Cosmetics They’re Real Xtreme Precision Liquid Eyeliner. And when it comes to skincare, the sky’s the limit, but I’ll almost always revert to my tried-and-trusted Weleda Skin Food – I’m sorry, but unless you’re Beyoncé, there’s no reason to be spending $625 on La Mer.

But finding affordable, accessible products that still offer that little hit of luxury you crave at the end of a long day isn’t always easy – they’re out there, but it’s a bit like looking for that one gem among Recycle Boutique’s overstuffed racks. . However, a New Zealand-made skincare brand might just be the peachy-packaged answer to our prayers.

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