CSU Partners with DyeHard Fan Supply as Official Retail Merchandise Partner

FORT COLLINS, Colo. – Colorado State University has partnered with Dyehard Fan Supply, the premier retail solutions provider for America’s top sporting events, venues and teams, as their official retail merchandise partner. Dyehard will manage and operate Colorado State’s in-venue, brick-and-mortar and e-commerce team shops. Today, the partners announced a joint initiative with The Brandr Group, to launch a broad-based name, image and likeness (NIL) merchandise program in support of Colorado State student-athletes.

“Today is a very exciting day for all of us. Custom co-branded merchandise that includes those student-athletes who have chosen to participate is now available online at shop.csurams.com. We have been working really hard to introduce this new co -branded merchandise and I am very appreciative of all the work that has been done by Dyehard Fan Supply and The Brandr Group,” said Director of Athletics Joe Parker. “Dyehard Fan Supply joined our team in July as the Official Team Store of Colorado State Athletics, with management of all online and event day merchandise sales. They have been innovative and relentless with advancing the Colorado State brand and were especially committed to ensuring student- athlete co-branded merchandise was introduced this Fall. We could not be more pleased with this partnership.”

As the official retail arm for Colorado State University Athletics, Dyehard manages all merchandise planning, sourcing, and sales, providing the latest, on-trend collections while also acting on hot-market opportunities that are unique to the Colorado State community and fan base. Dyehard currently offers Rams fans a wide selection of quality merchandise through their team shops and will work closely with Colorado State’s athletic department to continue to expand, grow, and deliver on fan apparel preferences.

Available for purchase today, Dyehard has launched an innovative NIL merchandise program in support of Colorado State student-athletes with an inclusive approach that features name and number apparel, including t-shirts and sweatshirts, for all athletes who have opted into the general licensing agreement with The Brandr Group. Football jerseys will launch later this fall. This will be a completely new merchandise offering for Rams fans, and an offering that is unique in the space as most NIL programs cater to select sports and athletes. Colorado State fans will be able to create their own custom apparel using the selected student-athlete name and number, team logos, and more.

“We operate our stores with a very partner-centric approach, which allows us to provide the best experience for fans,” said Dyehard CEO Wes Day. “Colorado State Athletics recognizes the importance of retail and of merchandise within the overall fan experience and has been a highly collaborative partner. The NIL program is a testament to this approach, and we believe will bring incredible value to the student-athletes, fans and University.”

The new Colorado State NIL t-shirt and sweatshirt apparel is now available on shop.csurams.com.

About Diehard Fan Supply

Dyehard Fan Supply is a turnkey sports retail solutions provider for some of America’s top sporting events, venues and brands. With a focus on your brand, Dyehard leverages best-in-class practices to deliver a superior omni-channel buying experience to fans online, at-events, and inside your brick-and-mortar stores. Whether you’re a fan of college or pro sports, teams or individual events, Dyehard Fan Supply is at the forefront of customer-focused concepts and innovative solutions designed to grow your retail business.

Visit dyehardfansupply.com for more information.

About The Brandr Group

The Brandr Group (TBG) is a brand management, marketing and licensing agency powered by a team with decades of collective management experience for some of the world’s largest brands. TBG has emerged as the leading agency in group licensing programs, leading efforts for more than 50 college athletic programs and their student athletes in the Name, Image and Likeness category including the biggest brands in college athletics. TBG partners with prominent brands, colleges, sponsors, corporate trademarks, athletes and events to cultivate, diversify and monetize intellectual property through professional brand management and licensing endeavours. For more information, please visit tbgusa.com.

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