The permissible indulgence concept was created as a green light for consumers, promoting that it’s okay to splurge now and then—and it exists across several categories.
Over time, a growing number of varieties within multiple categories have found a way to fuse healthy ingredients with indulgent ones, making the rationalization easier for consumers.
According to Mintel research, 78% of people believe snacking can be a part of a healthy diet, and 69% want snacks that balance health and taste. Enter permissible indulgence, which means “better taste combined with better-for-you attributes,” said Paris Hogan, senior consultant at Chicago-based Mintel.
Mintel discovered that 38% of frozen novelty lovers say that they snack more often than before the pandemic, with 59% reporting it’s due to being at home more often. Findings also noted that 51% are snacking because they are treating themselves more often, and 50% are snacking as an added comfort.
Not frozen but chilled, Nestle Rallies Nut Butter Bombs provide what the brand calls a “rally” for consumers through the workday, and guilt-free at that.
With no artificial flavors, colors or preservatives and less added sugar than other chocolate nut-butter treats, Nestle Rallies Nut Butter Bombs contain real chocolate and peanut, almond and cashew nut butters.
“As snacking and chocolate consumption have increased over the last two years, we know that consumers are seeking a balance between permissibility and indulgence,” said Jamie Harbeck, senior manager of innovation and strategy at Nestle.
The Nestle team reported there’s been 5.3% growth in permissible indulgent snacking over the last year, a trend in which consumers feel better about enjoying snacks made with both indulgent and nutritious ingredients.
Click ahead for a glimpse of five recent releases considered permissible-indulgent-worthy.